Alibaba Rewired Itself Around Tokens — European Enterprises Should Pay Attention When a company with Alibaba's reach reorganises around a single AI unit led by its CEO, that's not a press release. It's a strategic declaration. Here's what European founders and investors should take from it — and what they should do next. ## What happened in China On March 17, 2026, Alibaba announced the formation of Alibaba Token Hub, a new business group placed directly under the oversight of CEO Eddie Wu. On the same day, the company unveiled Wukong for the first time — a B2B AI-native workplace platform designed to embed model capabilities directly into enterprise workflows. These are not two separate announcements. They are two parts of one strategic move: Alibaba is consolidating control of its full AI stack — from foundation model development through to enterprise-level applications — under a single command structure led…