China's Platform Wave Hits Europe Faster Than Regulators Can React > Europe is already Temu's largest market, TikTok Shop just entered France, Germany, and Italy, and Xiaohongshu is building its first overseas offices. The second wave of Chinese platform expansion is broader, faster, and more structurally sophisticated than anything Europe absorbed from Alibaba. The window to respond is compressing. ## What happened in China The numbers are no longer projections — they are market facts. Temu's total worldwide sales reached an estimated $70.8 billion in 2024, up from $18 billion in 2023. Europe has already overtaken North America as Temu's largest market, contributing 40% of Q3 GMV compared to the United States' 31%. The platform attracted an average of 115.7 million European monthly users in a recent six-month period — 12.9 million more than the prior period, a 12.5% increase. EU GMV is projected to exceed $15 billion in…