JD.com Is Copying Amazon's Playbook in Europe — With Chinese Scale Joybuy launched across six European markets on March 16, 2026, topped iOS shopping charts within two days, and arrived with more than sixty local warehouses already in place. This is not Temu. JD.com is building the kind of logistics infrastructure that takes incumbents years to dismantle — and European retailers and investors need to understand what that means right now. ## What happened in China On March 16, 2026, JD.com officially launched Joybuy — its European retail brand — across six markets simultaneously: the UK, Germany, France, the Netherlands, Belgium, and Luxembourg. At the same time, it rolled out JoyExpress, its self-operated logistics arm, across those same six countries. Within two days of launch, Joybuy topped iOS shopping charts in all six markets. It scored 4.7/5 on Trustpilot shortly after going live. TikTok user cj.filmed.it shared a video…