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Consumer Tech & IP25 March 20267 min read
Papergames Is Physicalizing Its Gaming IPs — European Character Franchises Face a New Front
Chinese gaming firm Papergames has begun recruiting for AI robotics roles, signalling its intent to turn beloved virtual companions from its hit titles into physical, emotionally responsive robots. For European gaming and entertainment IP holders, this isn't a distant curiosity — it's a preview of what vertically integrated IP-to-hardware pipelines look like when they reach your market. The window to respond is narrowing.
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