What happened in China Renogy did not announce a European push. It did not raise a headline-grabbing funding round or debut at a major trade show. It simply spent 16 years building distribution, localized content, and brand trust in European markets — methodically, without fanfare — while European founders were elsewhere. Renogy is not alone. Three Chinese companies — EF EcoFlow, Jackery, and Bluetti — now command over 60% of the portable power station market globally. That dominance was not achieved through dumping or regulatory arbitrage. It was achieved through product iteration speed, aggressive DTC distribution, and a willingness to serve a consumer segment — off-grid adventurers, van-lifers, emergency preparedness buyers, small businesses — that European hardware founders largely dismissed as too niche, too low-margin, or too far from the B2B contracts they preferred. The result: Chinese brands own the customer relationship at the exact moment European households are…